"This ad looks like it was thought up by some hipster advertising dude who thought it was great." --Guy during market research 🍸🍸🍸🔪💣💊💊💊⚰️

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But is he wrong?

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Some pretty dark emojis happening there. @CD OP ...what's up?

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@tbwa1 um false? We need to remember we're not in the business of creating ads for ourselves (for most products)

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@R/GA 1 Yeah but we are supposed to be professionals who understand our audience better than they understand themselves. More than half of the time they're just nitpicking at the ad for their own creative fun

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Well, what's the ad?

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Let me guess. You're the hipster. 😂

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There should be no such thing as research testing

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Your ego will never reach that height of neutral professionalism. Just sayin'...

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🌅🛫🛬Miami

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Research testing? No, you shouldn't be testing the research. Nor is qualatative research a "test".

I meant when an ad goes into research. Sorry Starcom mediacardigan

*testing not research

Mediacardigan?🤔 If you say so. After all, you know people better than they know themselves. There are also techniques to avoid the nitpicking you're describing, but I guess you didn't learn about them in research testing class.

Not hip at all. Strat, just another Tuesday in Miami.

@CD you still looking for a new Strat?

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