Creatives

This at&t boy band commercial is cracking me up 😂

likeupliftinghelpful
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I do like the one boy band member who doesn’t sing at all, he just looks around at the audience, every boy band has had that one who is only there for his looks (even more than the other ones.)

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The song is sort of a genre homer, but the spot is, at best, a borrowed interest base hit (sorry, but unless you’re Geico and spent billions making funny irrelevance relevant, it’s generally good form to keep the idea in the general vicinity of the product). I also think they knew the joke wasn’t playing as hoped, which is why they had to have a guy ‘splain what should have been a sight gag (« are we supposed to dance? »; although his physical action helps save the smile). That said, the real fun part of this would have been in the casting—build your own boy band—and on that score, they succeeded.

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