This campaign about sticking it to Bezo’s… by paying for his products and using his platforms!

likefunny
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It’s a cool way to donate, but also don’t think it speaks much to the charity it’s helping at all. Feels like it could be done for anyone.

Might have been better suited for a charity that is negatively affected by Amazon directly.

like

I agree that there is a disconnect with the charity and something benefitting businesses impacted by Amazon would have been much better. I bet they decided to approach the Community Centre with the idea because the Parkscapes campaign was top of mind, which was also a way of generating revenue.

smart

I actually think the idea is neat! But the edgy, transgressive direction they took seems a little misguided

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I like it. The social ads are a little clunky, but I think that happens when you’re trying to balance cleverness and clarity. And at least the message is resonating with people who take the time to engage with the campaign. Gen Z loves a good Robin Hood story!

like

It’s such a miss in my books. Sounds cool but it’s all flash. And the opening line is sooooo stupid.

like

I’d be surprised if it raises more than $500

like

Got us talking, didn’t it? Smart idea

BlogTO usually only covers things they’re paid to cover. Could be the case here too.

I think it's smart. I have a background in nonprofit marketing and most of them are too scared to even think of trying to do something like this. The fact that this one did, and has people talking about it, is a win in my books (hopefully they get more donations too!)

Seems like a cool idea, you sound jelly.

Soooo jelly!

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