This is a genuine question. Any other places besides WK where there are just CDs and teams? Instead of poorly guised salary brackets nightmare layer cake of CW>ACD>CD>GCD>ECD>CCO>GCCO?

likefunny
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I would tell you, but my reply needs to be approved by my CD, 3 GCDs, an ECD and a global CCO who’s in Germany until next week.

likefunny

There are several that have it at lease down to
Creative
Senior Creative
CD
ECD
CCO

likefunny

Least. Damnit.

GCD is an endangered species. And I’ve never seen an ACD actually listened to about anything.

like

I relate to this hard 😢

Most agencies in the UK I think

Sprinkle in some “creative lead” in between the titles too.

Shit I’ll trade ya.

I’ve heard Mono is like that but I don’t know for sure

I can confirm that they’ve now added titles. At least Senior and ACD.

W+K is a (nightmare) wonderful place to work.

My workplace, MRM McCann has a shorter chain of command. And it definitely helps the work with faster turnarounds. Not sure about the salary angle though.

CW>ACD>GCD>CCO.

Forsman & Bodenfors is notorious for that too

Mother

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