This is about internal reviews. The one that happens before client presentation. In my experience, these reviews have become very tasking over the last few years. Everyone is riding on assumptions. Biases trickle in. “Hey what about my idea?” is often thrown in. It maybe a thing in my agency. But if its happening at your place as well, how do you guys tackle it? It often happens that the client refers to the lack of idea that dies in these internal reviews. Any words of wisdom? Any insights?

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I like to share ideas early and often. Let people into the process. If you’re at the final review before the client presentation and people are still not on the same page, that to me signals a need for more transparency/communication.

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This. I put the rough thinking casually in front of the key stakeholders outside of any official internals before we even get to the final internal. It allows me to have time to react and direct accordingly. If there are objections or flags early on I can either build a strong case for the direction or I can correct course. The final internal should be more of a run through of the presentation rather than a vetting of ideas because by that time it’s usually too late.

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It’s a sign of incompetent planners. The discovery stage in the strategic planning phase is where wild assumptions are supposed to be tested and vetted. It should all come together into a focused strategy that satisfies all parties and inspires good creative. Then the creatives can run from a great starting point with the clients already feeling involved.

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