This is my first agency in the US and I have noticed that account is excluded from a lot of the production process - i.e. we see the selections during client reviews (talent, locations, wardrobe). Is this common practice in the US or is it just the agency I work at. While working abroad account team was very involved and part of the decision making even playing hybrid project/producer role so am really disappointed with the current style.

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Absolutely not. While there are certainly moments and work that goes on within the creative team or between creative and production, nothing should ever be getting presented to client without Account leads seeing, reviewing, and being grounded. Not only do you need to know what’s going forward to help sell it and to be on the same page with your creative partners, you need to make sure they are set up for success and the work is to brief, meets business goals and accounts for any watch outs from client that you can then help the team work around/position in a way that it doesn’t become an issue or, if necessary, address before its shared.

Don’t ever let anyone convince you that it’s appropriate for you to be seeing things for the first time when it’s presented to the client. That’s not a “US thing” and is a sign of a problematic team dynamic and agency culture.

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You should be seeing that stuff before the clients

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How can you help sell if you’re seeing it and having to react at the same time as clients? Find a way to get yourself in that process beforehand

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