This is probably a dumb question but has anyone felt bad about working on a competitor brand knowing all the work and strategy that went behind your old client?

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I mean, if you left to take a job with a competitor client, so you knew this was going to happen. Strategy doesn't really change all that much. You're not curing cancer and your campaign isn't going to bring your client up several positions in market majority ownership, so I think you'll live.

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Depends on whether or not you are working on them at the same time

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Hah. Strategy is usually the same anyways. Be more "organic, honest, real, truthful etc..." than the other brand.

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Nope, it's the nature of the business we work in. It would be great if the men in black memory eraser worked IRL, that way the guilt would disappear!

uplifting

By the time you end up activating, your former client's strategy is surely going to be outdated in any case. No?

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