This should go without saying but let’s say it anyway. To all of you looking at what just happened as an opportunity for an abortion award idea… don’t. Don’t even entertain the thought. Not even for a second. For once, prove that this industry has SOME sense of dignity and worth.

likefunny
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This was said about Ukraine too. Then big Z is at Cannes telling our industry to be brave like him and use our creativity to help support Ukraine.

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So never work to help solve a social issue. Ok bro.

likehelpful

Ok, thank you pal.

I’m someone who absolutely cringes at most cause-based work as most of it is performative, awards-baity, greenwashing, and just scammy in general. But I would never say “don’t” because if there is an opportunity that makes sense and can actually help, why the hell not?

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This.

Maybe some people just want to make something impactful because they care, and you see awardchasing in that because that’s how you see the world?

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I’m a woman. I’m pissed off and afraid. And yes, I’m talking to other women about how we can get brands to open their wallets and support women.

If anyone out there wants to make something like The Tampon Book, I am rooting for them.

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If the idea happens to win awards but raises a shit ton of money for pro choice organizations and makes an impact on congress then I’m all for it. Same with our gun crisis. Raising awareness doesn’t cut it anymore

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This deserves all the awards in the world. And none of the creatives should be ashamed for having entered it.

https://youtu.be/l3PLNZq7hgY

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It must be comfortable to see the world in black and white.

I get your point 100%. It would be nice if everyone just did the right thing.

But if there’s no case study, do you think agencies would be as happy to spend money and pull favors from prod companies?

Done right- and admittedly, that’s not always the case- purpose work can be good for both agency and the world. A lot of it is plainly very mercenary. But that’s got to be better than not doing anything.

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Don’t tell me what to do

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I hadn’t given it a thought until your post.

Yes. I second this. Thank you for speaking up.

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