“This target is like no other that we’ve seen before. They’re creative individuals who like music, weekend getaways and spending time with......friends and family.”

likefunny
Posting as :
works at
You are currently posting as works at

A ten page deck on “women 30-40 who are affluent and care about health and fitness” still haunts me. I think they even named them like “healthsters” or some such garbage. I lost all respect for strategy that day.

likefunny

That ain’t strategy

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On page 15 we hear they like to use technology to unwind but on page 72 we claim technology is stressing them out. A tension!!

likefunny

THAT’S WHY, WHILE ALL THE OTHER BRANDS ARE FIGHTING FOR OUR E-TTENTION, PANERA WILL BE THE QSR THOUGHT-LEADER THATS STAND UP AND CHALLENGES MILLENNIALS TO...

::FLIPS TO PAGE 73::

UNPLUG!

::FLIPS TO PAGE 74: DIGITAL PARTNERSHIPS::

DEPLOYING THE HASHTAG!

likefunny

OMFG, the laughs!!!😂😂😂😂😂
THANK YOU FOR THE LAUGHS!!
#BestThreadEver

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A new species, discovered

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