This woman’s home is absolutely fine, and we don’t need a company destroying forests for disposable furniture shaming her into renovating a single thing.

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likefunny
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You’re in the wrong business.

likefunny

If I get this brief, I do it in the way that aligns with my values and if my idea doesn’t go forward then oh well

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I’m certain within an hour on the internet I could find how every one of the clients you work on is hurting somebody in one way or another.

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That’s the premise of The Good Place.

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IKEA is one of the few companies leading the charge for sustainability. It just vowed to become completely circular (reusable and renewable) by 2030. https://www.dezeen.com/2019/09/04/lena-pripp-kovac-ikea-circular-interview/

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Advertising's reason for being is getting people to buy things that they don't really need.

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That's too funny. I'm a Millennial. You don't have to be from any generation to figure that one out 😂

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Hot take and I like it 👏🏿👏🏿

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Link?

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Link?

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Great spot tho

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You’re correct, the home is ‘fine’, but is fine what anyone wishes to settle for when they are hosting friends and family during a magical time of year? Absolutely not.

Regardless of what it’s plugging - buying more stuff - it touched upon a cultural tension that made audiences feel seen. My mother, who lives pretty close to the breadline - wont go out and buy new furnishings to eradicate her house shame, but she LOVED how the brand acknowledged her emotions. That builds loyalty and affinity for when she will have the money to buy stuff.

While we have a responsibility as mass communicators to ensure we fight the good fight, the brief wasn’t to save the world. It was to sell more furniture. They did a damn good job at that.

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