Those who hire... do you care if someone has a custom designed/built folio vs say Squarespace? I’ve always built my own but wondering if it’s worth the hassle. This is for a designer, btw

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Not worth the effort, unless you were specifically applying for a job where it would really benefit you to prove UX skills and then should reflect how a bespoke folio displays your work in a significantly better way.


Its not necessary. Whatever makes it easier for folks to navigate through your work is best. If that is custom, great. If that is Squarespace, great. Its all about the work.


Yes. Immediately gives you a leg up IMO

If the work is truly amazing, you’re fine. But in general if you are a designer and you’re satisfied with a template to display your own work that’s not a great sign. Your site should be viewed as another way to show off your critical thinking / editing / design skills. Why would I hire someone who looks to pre-packaged solutions when they have no client mandate and all the freedom to craft what they want? At the very least add some custom code for one or two unexpected details so we know you’re awake. Or reach out to a developer, collaborate on your site, and share credit.

It is really only beneficial for designers and maybe art directors, if they are still rolling up their sleeves, to have a custom site they created.

It is not mandatory but it is an extra piece in your portfolio and shows your thinking in an ideal state.

For anyone above these roles, the focus is less on design alone and more on conceptual ideas, leadership, presentation, etc. Using SquareSpace or another template site experience to present your work is fine. They know that design execution likely comes from your team at this stage

If your work is great, the simpler your website is the better. It’s very common flashy portfolios reveal mediocre work after the first click.

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