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They don’t do anything of note but get hyped because they do work in English and Spanish.
Do they do anything original that’s not pro bono? I thought they’re known for just translating the work of other DDB agencies and creatives.
President, so not true. They do good work and, in fact, a McDonalds ad which my team and I created became the first ad a major client ever requested translated (transcreated, more often) from Spanish to English.
They haven’t kept that McDonald’s account for decades by doing bad work.
(Sorry for the late-to-the-party response, but I just saw this and had to comment.)
Thanks CW1. Anybody agree/disagree/any other thoughts?
Absolutely disagree.
PR1 they were raking in Lions a few years ago, but only got a couple this year. Maybe they're not as good anymore. Idk
Knew someone who worked there... Said it really depended on what team you were on. But they did win a few awards which never hurts. And yes, all multi cultural agencies translate some work but the best do it so they can spend their time creating better original work and not having to present original banner ad ideas.
Thanks @sad1! Wondering if there is any way to know if ur team would be good beforehand?
Probably ask to meet the CD ,partner you'd be working with and account(s)
Anything else one could do?