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Here’s a good insight into what they’re going for based on the Chicago Annex.
http://www.adweek.com/agencyspy/havas-annex-expands-around-the-world-inflates-its-revenue/141240
A side project of Havas that’s led by Jason Peterson’s awful vision. Initially was all about marketing to millennials and now they’re even pivoting from that language. Used in Chicago to work on big tobacco which Havas Chicago likely could not be associated with. Lots of bs all around as you’ll see in the article (inflating profits) and really just a party space to make some of the Havas’ leadership feel young and hip again.
A project of Havas that’s led by Jason Peterson’s awful vision. The most try-hard thing in advertising. Of course they would say some shit about how they’re not making ads but cultural experiences or some other word vomit. Used for working on Big Tobacco which Havas probably wanted to distance themselves from. Half the time is used as a party space to make Peterson’s posse feel young and hip again.