Thoughts on BBH NY CCO becoming a CD at Wieden?

likeuplifting
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Wow. From the article it sounds like the CD jobs at WK are much bigger than the typical CD job...he’s a great dude and pro creative, wish him well.

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Most of Wieden’s higher ups are people who took a step or two down just to be a part of Wieden. It’s not really anything new.

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I think it’s a great way to stay employed, but also happy. There aren’t many CCO jobs, and most are really bad jobs. So when you run out, you’re out. I’m sure he’s made a ton of money and now can dip back down, and rise back up if he wants to in the future.

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It says a lot about Wieden. And about BBH. And a bit about title inflation too. I would say it’s a good move.

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A CD title at Wieden is the equivalent of CCO in most places tbh. They don’t throw their titles around lightly!

likesmart

Yes. It was a bit of an exaggeration! But you get the point.

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I worked with someone who went from a CCO at a small shop to a CD at WK. they now work at Apple. I don’t think it’s a big deal.

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Which one? Gerard?

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It’s totally fine. You can always re-shift your career.

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This happens a lot. All disciplines too. CCO, CSO, etc mean different things different places. It’s super common to see CDs, Group Brand Directors, GSDs leave to be ECDs, MDs, Head of Planning other places and come back. It’s a good job and for many people the lack of hierarchy at WK gets even more appealing from a distance.

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