Thoughts on going from general advertising to entertainment advertising? Live in LA so there are some entertainment only agencies, anyone else made the switch?

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Nowhere near as much creative freedom as working on brands.

At first, this may seem counter-intuitive, but it’s worth remembering that the “product” is itself a piece of creative (movie/TV/etc.), thus the studios, writers, producers, director, etc. all have a very concrete vision on what you can and cannot do to promote their own creative work.

It’s almost like you bust your ass creating a spot from brief to execution, then handing it over to someone else to add the finishing creative touches.

I don’t dislike entertainment advertising, but was somewhat relieved at the comparative creative freedom I enjoyed after moving back into brand work.


Thank you, really appreciate the insight. How long were you in that role?

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