Thoughts on moving into more of a PMM role? I currently have 10 YOE of acquisition based marketing in financial products. I design, implement and track acquisition campaigns but I also work with our tech team and design new UX, acquisition channels and other enhancements. I have my hand in a lot of facets of our program! I’m looking towards fintechs for growth opportunities and it seems like most positions are posted at Product Marketing Managers. Would taking some specific certifications help?

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Depends really on what your interested in. This is a great oversimplification, but PMM is a little closer to the sales and marketing side of the org where as PM is closer to the engineering and US. So the question is which side of the spectrum do you prefer working on?

I don't think certifications are necessary, just learn to become a good storyteller. PMM is mostly developing messaging and gtm strategies so you'll just need to be able to speak to these areas.

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I think your responsibilities will vary depending on your company and the maturity of that company. From a GTM perspective, I'm responsible for developing product launch strategies (messaging, positioning, enablement, etc.) but then I have the rest of the marketing dept. who can take my content and inject it into larger demand gen programs.

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