thoughts on NYT’s t brand studio?

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Weighing in as a client , not someone who worked there, but they seem overall good - decent editorial ideas — not that strong on strategy however. Depends what you’re looking for I suppose

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thanks for the client take! definitely looking for a place that values strong strategic work—brilliant creative needs to be backed by brilliant strategy so that it’s 1) flawlessly on brief and 2) bulletproof against the competition. though as a publisher, i guess they’re held to the same insane timelines that other pubs are subject to within the RFP cycle...

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