Thoughts on people calling themselves conversion copywriters? I always thought a copywriter was a copywriter and conversion was part of the job, along with many other skills.

like
Posting as :
works at
You are currently posting as works at

I swear I'm not being snarky, but if I saw that I'd think it's a made up title.

like

What is conversion?

like

Seriously what is this?

like

Seconded. What’s conversion?

like

Thank you. I’ve been having the same discussion with a fellow copywriter and we don’t get it. Sounds like made up BS to us.

like

Hive mentality of having never heard the phrase/title and wanting it explained?

like

Copy goes beyond just ads. Maybe that individual specializes in direct response or something more targeted towards immediate conversions. Maybe they write copy specifically for a sales funnel. Lot of hive-mind mentality in this thread...

Get over yourself, champ

funny

Yes please what does it mean. Why cAnt we know. What is the secret.

I suspect the person worked on a growth team or project. They likely spent a fair amount of time in a space where they were testing creative against other creative. Probably so used to being around that model that the term stuck and now they’re using it to show that they have that skill

More importantly, how many on this tread are waiting for an answer instead of taking 2 sec to google it? Smh

I googled it and I still don’t understand. Is it just like a shopper marketing thing? CTAs and whatnot?

A what now?

More Posts

Starting a new project and I want to give SPG a shot.. Should I go with automatic SPG gold or do a challenge for Platinum. My project is only 5 weeks so not certain if I can do spg later

Anyone deal with nazar quite a bit? How do you 1. Prevent and 2. Remove?!!

like

Partners: what car do you drive?

Asking as a genuine car person.

like

Anyone have reviews on Quickbooks service and/or the bookkeeper live service? Thinking of purchasing this service.

like

When are the hikes due? Anyone has idea? Thank you

like

Post-COVID fishies: How long did it take until you felt back to your normal selves? Are you not quite there yet? It’s been just over a month since I tested positive and although the worst symptoms are gone, I’m so tired all the time. Everything exhausts me: laundry, walks (especially in the cold), all the back-to-back zoom calls… I can sleep for 12 hours, it’s insane. Just hoping to hear from others!

like

I used to be a top performer before rona but have been so unmotivated for the last year of WFH and my performance is tanking because of it. I know some people love this life but I absolutely hate it; I chose audit because I enjoy being onsite at clients and thrive on the team camaraderie of audit rooms. WFH was okay at first, but the longer I'm stuck sitting at the same desk in my house alone all day the more meaningless everything feels to me. I don't know what the solution is, but I'm so tired

likesmarthelpful

What business practice at Deloitte is the equivalent of Harvard Extension School? Since those two entities are apples to apples.

funnylike

ACN 🐠, what are salaries like for MC consultants out of LA? Glassdoor has 97k avg but that's only based on 3 reports.

like

wondering how high Moderna can rise? i bought at 26 and already made nice gains. wondering if i should hold or sell?

likehelpful

Thoughts on workplace romance?

(Not a big age gap, but a big rank gap…)

likesmart

Hi fishes,

Got offer from KPMG global services.. HR said ctc includes 0-20% variable pay .. But its nowhere mentioned in offer letter.. Should I ask for the same in written

like

Has anyone here tried Equinox’s Tier X Program? Thoughts? And how expensive is it?

Hi fishes🙂 👋🏻 I got an offer from Larsen & Toubro Infotech today for the position of 365 Functional Consultant.
But the designation offered is 'Senior Engineer - Cloud Services and Software' whereas in PwC my designation: 'Technology Consultant' & designation of offer in hand(IBM) :'Advisory Consultant'.
So will IBM consider my Larsen & Toubro Infotech offer as a counter offer?
My fear is whether they will say 'you r offered a different role hence we cant consider'.Will it matter that much?

like

When do you start to consider that you’ve been ghosted after a “let’s find another time to meet” message from a CD?

like

Me at work. Anyone else?

Post Photo
likefunny

Looking g for referral to Boston Consulting Group

like

Looking to move from my boutique start up firm back to a global firm. Background is MHA, Administrative Fellowship, currently working in HIT doing IT Strategy and EHR/ERP Selection. Can anyone refer?

like

Which of the following is a better option:
1. Great house in a safe gated community, in Gardena in low 900s
2. Average house in Torrance for 1.2M plus

Family Income : ~250k
1 kid, ready for school in 2023

like

If you could work on any brand, which one would you choose and why?

like

Additional Posts in Copywriters

Looking for techniques to help one of my writers stop writing things (email copy, VO, etc.) super straight. Anyone have any tips, resources, or tricks to help someone fun up their writing?

like

Can I use Pinterest as a portfolio to put all my work there instead of a website?

like

Looking for Technical Writer West Coast

like

What are some techniques you use to get to good headlines?
For example, looking up a benefit and playing off idioms that use that word.
Or playing off a common saying.

Looking to branch out

likehelpful

How many drafts is normal for a blog being reviewed by an editor or marketing manager? At my last gig (or even last manager at my current company), I didn't have issues getting things right but now I'm revising my blogs multiple times. I'd like feedback on how to write better but also how to manage a manager. I feel I'm having anxiety from the harsh feedback and my writing is suffering.

like

Have you ever gone for an informational interview outside of first starting out? How’d it go? Curious if that’s a thing copywriters do.

like

How do I go in house with video game/entertainment brands? In SF and really getting over the agency grind. Anyone else done this?

like

In your opinion, is being creative something innate or can everyone have brilliant ideas if they work hard?
I wonder a lot if I have what it takes to be successful adman.

like

What do you think of “Manifestos” do you think they help or not and in your opinion what makes a good one?

like

What’s your favorite notebook to write in? (The more detailed your review, the more likely I’ll fall in love with you.)

like

I am an “international” copywriter as they call us, and people at the agency are constantly changing my copy. Sometimes even without telling me. There always seems to be something “wrong” with it.

So, I and another American copywriter made an experiment the other day: I presented HIS copy and he presented MY copy. My stuff got so many corrections and his stuff didn’t get any.

Do any other international copywriters go through this bullshit?

like

The COVID creative slump is strong with me these days. What are you all doing to combat it?

like

I’m starting to feel some negative vibes from my AD partner. What’s the best way to approach this situation?

like

am i just a shitty copywriter? or is it reasonable for people to expect me to spit bars faster than twista?

likefunny

Yay or nay?: A page in your portfolio that’s just a slew of manifestos.

like

Any of y’all pursuing screenwriting? Unfortunately only took one course in college and I just graduated. Wish I experienced more of it. Any suggestions or insight from your own experiences?

like

As a copywriter, I often feel the need to provide more value to the team outside of just writing. Because whether it’s always true or not, writing is one of those things that even a strategist or an AD can do really well. I always feel the need to compensate. Does anyone else feel that way and how do you manage that?

like

Has anyone worked as a television writer? I’m curious to know how it compares to working in advertising.

like

Naming projects, love ‘em or hate ‘em?

like

Working on a fan screenplay. Any comments on doing stuff for someone else's property?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal