Thoughts on pivoting from media to PM? If you were hiring, what could one prove or show you?

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I moved from creative agencies to media a few years ago. thankfully I had some media background but it would definitely have helped to better understand the lingo. I would see your background in media has a positive.

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Your ability to lead a project, track progress, track budgets & how you motivate people who don’t report to you.

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You will become a unicorn in a agency that does media and creative - I know this because I’ve built my career on it , there are very few PMs who understand the media world , therefore offering up a lot of efficiencies . Media is rooted in tasks, deliverables , management of PO’s, vendors ect. BUT note- moving to PM means you lose the *fun* no more l&ls, no more concerts/sporting events, no more being the lead speaker in a room talking about content - you become a manager of tasks and more of someone in the background VS a key stake holder in deliverables being produced . It’s more managing expectations and less about strategy , managing campaigns, vendor conversations. PM = WAY better work life balance though . Depends on what you want

pretty much sums it up! but if you play nicey nice with your team they may invite you when there's an extra ticket. 😝

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Not sure I agree with the work/life balance ... I feel that hinges more on the account you are on, how much you push yourself/your work and if you take on extra

I can see that POV - but even when I’ve looked at burn at the agency level comparing PM to Media - media consistently averaged 60 hours a week - the reality is media is rarely scoped or staffed correctly, leading to consistently being burned out .

My experience is primarily from WPP agencies - so publicis night scope / have more resources for media VS PM ... not sure

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