Media Wizards

Thoughts on Publicis Media? Specifically spark foundry and blue 449

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Fan of PM, especially current leadership. Spark Foundry has been the most successful PM agency for quite a few years running, in terms of growth and profitability. Blue is also a good agency with a warm culture and smart folks, although growth has been challenged. In NY, SF is the former MediaVest, augmented by Spark hires/leadership. Has returned to growth last two years. Recently announced that Spark and Blue are being combined globally; integration is immediate in all markets except U.K., France, and US. So, at present, Blue is distinct from SF in NY.

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As with most agencies, I think it’s a lot of what you make it. I see you’re listed as investment - what practice if you don’t mind me asking? If you’re looking at search/social/commerce, it’s all Performics, so even more of ”same" between Spark & Blue. I for one, love the team and am really proud to work with the people I do.

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Digital direct and programmatic buying!

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