Thoughts on sxsw this year?

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Seems long passed its sell by date, tbh. But maybe I’m just old now. ;)

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Its trajectory perfectly matches that of Austin itself. From fun, low-key and authentic to cash-grabby tech bro lameness.

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**Cough cough cough** 🤒 What was that?

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The Austin residents I know who regularly attended SXSW in previous years are bracing for another COVID surge this year.

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Yeah, I think they’re staying home.

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SXSW jumped the shark years ago.

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Lame

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