Thoughts on the distinction and separation between Social Strategy & Brand Strategy? Will the distinction be important 5 years from now? Akin to Generalists vs. Specialists Asking for a friend...

like
Posting as :
works at
You are currently posting as works at

At the heart, all strategy is about building your client’s business period. Social is one channel to achieve it. The strategies you use there are different perhaps and depending on the industries, it doesn’t work as well as other things we do in brand strategy. For some like apparel, it may work very well. Pharma? Not so much

like

Social strategists are somewhere between brand strategists and media strategists.

like

Social strategy is very trend and platform driven. Brand strategy is more about the fundamentals and requires significantly more brainpower and domain expertise to do well consistently. They should be separated but not separate

like

@Director 1 - I agree. But isn’t it important to have different types of Brand Strategists? One’s domain expertise might be digital. Another’s might be psychology. Both have the fundamentals of planning down.

like

@S1 what channel do you think most consistently achieves a good brand strategy? TV?

A good strategy? Or good business results? Strategy = a good smart strategist paired with exceptional creatives. Results = For most industries still tv. But certainly not all. Using objective - not subjective - measures

Additional Posts

Thoughts on upcoming travel ban for visa holders?

like

I can’t stand my mother. I’ll miss her when she dies but god she’s a piece of work.

likefunnyhelpful

Advice needed-I’m 30 weeks pregnant and constantly getting dumped on at work (in industry now). I’m high risk (gestational diabetes & hypertension) and have been clear with my all male management team that I’m high risk. Still, they are steady trying to pull me into new projects while I’m actively leading one of the most high profile projects in the org. From a career standpoint, I appreciate it, but I cannot physically keep up the way I used to and feel like I’m risking my and my baby’s health.

like

Are there any RPA UiPath openings in any of the big 4? Is lateral recruitment happening for these roles? Thanks in Advance

like

Has anyone attempted to or actually yoloed by billing 2k hours for the year then just going awol on an extended vacation until the next year? Put that unlimited vacation time and those minimum hours to the test. Honestly can't see why I should essentially do work for free after hitting hours.

likefunnyuplifting

I see plenty of people go for a walk during the day, yet I hardly see any of my teammates appear “away” for 15/20+ minutes. I recognize that not everyone is in consulting, but can’t imagine that *none* of those walking are. Asking as a relative newcomer to the workforce: Is it acceptable to be away from work for more than just a few minutes, regardless of industry? If so, how can I feel comfortable stepping away to prioritize my health and well-being when so few of my teammates do so?

like

A bit past the halfway points. How’s everyone airline status looking? 50k MQM for me. 0 carryover from last year. Would love to hit 75k for Platinum by EOY

like

Just gonna put this out there: found out today that my pops had a kid out of wedlock. Kid is 24yrs old. Mom is crushed. That and I have my CRT on Friday. Fuck!!!!

like

Can anyone provide a referral for an EY position? Happy to provide additional info, such as resume and Job Req. Thanks!

like

Will Deloitte allow me to work from India for sometime (3-4 weeks) ? Planning to visit India for visa stamping. PS: 80 percent team on my project is from USI and there will be no client confidentiality issues.

likefunny

Hello, I am on notice period and last 10 days are left.I have offer with 60% hike with one MNC but today only I received mail that my name is selected in H1B lottery system which was applied in march 2021. Now I am confused should I go with new offer or stay with infosys and wait to get this H1b petition and then travel to on site. Need your guidance and inputs for handle this sitution.

like
like

Current life: Dating: 0 Friends with whom I can have quality conversations: 0 Job: - Job interviews: 0 Wins in life: 0 But I’m optimistic that this will change soon. Will keep trying. Appreciate if you all can send good vibes and wishes 🤗

likeupliftingfunny

This may sound odd but I want to eventually work at all the big 4. To me it'll be like collecting infinity stones. Once you work at all 4, what crappy super power do you get? Currently 25% of the way there

funnylike

Last year was my 1st year reaching 50 Marriott nights and I didn’t receive any communication on the choice benefits. Agent kept saying 4 emails were sent to me. Did this happen with anyone else?

like

Hey everyone! I’m having a bit of trouble and I wanted to know if I can get some guidance. I have been on the same project for four years now and I’m doing great job. I’ve gone up in the ranks and now I am the clients right hand person. However in talking with my people manager, he wants to discuss where I plan on going in my career. And honestly, I haven’t really thought about it. I have always been raised to just do my job and go home. And honestly I’m fine with that. But when it comes to 1/2

like

Are there any women in this group who are reduced time in a transactional practice at a big law firm? I’d love to hear if you’re glad you made the switch or not, what has worked, what hasn’t. I’m contemplating moving to 80% now, and maybe 60% after I come back from a mat leave for my 2nd kid next year. FWIW, my practice group leader seems very supportive of whatever I choose and I am not up for any promotions for the foreseeable future.

like

Anyone attended Google TAM interview recently? Pls DM me

like

What's reasonable equity expectation range for Series B w.c. tech start-up at Director level (business role, base 200k). $40M total in capital raised through seed, A, & B. <150 employees.

like

Anyone know about the hierarchy at Visa?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.