Thoughts on the distinction and separation between Social Strategy & Brand Strategy? Will the distinction be important 5 years from now? Akin to Generalists vs. Specialists Asking for a friend...

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At the heart, all strategy is about building your client’s business period. Social is one channel to achieve it. The strategies you use there are different perhaps and depending on the industries, it doesn’t work as well as other things we do in brand strategy. For some like apparel, it may work very well. Pharma? Not so much


Social strategists are somewhere between brand strategists and media strategists.


Social strategy is very trend and platform driven. Brand strategy is more about the fundamentals and requires significantly more brainpower and domain expertise to do well consistently. They should be separated but not separate


@Director 1 - I agree. But isn’t it important to have different types of Brand Strategists? One’s domain expertise might be digital. Another’s might be psychology. Both have the fundamentals of planning down.


@S1 what channel do you think most consistently achieves a good brand strategy? TV?

A good strategy? Or good business results? Strategy = a good smart strategist paired with exceptional creatives. Results = For most industries still tv. But certainly not all. Using objective - not subjective - measures

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