{ "media_type": "text", "post_content": "Thoughts on the new Gillette campaign?\n\nhttps://youtu.be/UYaY2Kb_PKI", "post_id": "5c3e15a681af5500130b68be", "reply_count": 305, "vote_count": 28, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }
likeupliftingfunny
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

I hate it for the same reason I hate the Pizza Hut “lines” ad and the Kendall Jenner Pepsi ad: i think it’s pandering, manipulative, gross and deeply cynical to hitch your brand to an unrelated social cause just to sell stuff, especially a cause your product doesn’t help solve. When Nike did it, the cause directly related to their athletes, exemplified their “just do it” brand spirit and they supported Kap for two years before publicizing it. It was sincere and earned, not an empty gesture. This just says “toxic masculinity is bad”, which is the ad equivalent of a dude telling you he’s a feminist too to sleep with you, which is toxic. Nakedly using a social cause to sell stuff is as gross and manipulative as the incel edgelords this ad pissed off. People are calling it “brave” because it backfired so wildly, but I guarantee Gillette wouldn’t have touched it if they knew this was possible. Nike knew Kap would be radioactive and still did it. There’s a difference.

likesmart

Help me understand what movement Gillette supported that is equivalent to Dove supporting a "fat acceptance movement"

J U S T A N O T H E R A D . Not even a good one. So, please stop hyping it like it is THE ad. Completely agree that they are obviously trying too hard. I can imagine that strategist out there jerking of on his “masterpiece”. Yes strategist. Coz i don’t see any creative part in it. Do you? For those who have “haters gonna hate” attitude. I‘ve only one thing to say. Either you start using your brain and have an opinion or you can keep liking every piece of **** out there that says “Be like this and don’t be like that”.

like

Thanks for sharing this—can’t believe I missed it when it came out. To the critics’ point, this is a better ad. It feels less rushed and its execution is pretty darn perfect. But it’s also amazing at simply and humanely taking on a zeitgeist topic that is nuanced and difficult. It’s hard enough to talk about Me Too and toxic masculinity. They resist shmaltzy, easy statements. And unfortunately for us, easy statements like “men can be better” are too easy for people to willfully misinterpret or get offended at. I love the reflective position this spot takes. Being a man is hard. Being a woman is hard. Try to be the best you can, though.

like
Recent IconRecent

Good concept, weird execution. A little award-baity for me

likesmarthelpful

Agree.

like

New take: Now that I’ve observed how much this ad is pissing off conservative vipers that I loathe, I have decided I love it. May not sell a lot of razors, but it’s fun to watch these guys lose their shit.

likefunnyuplifting

“Toxic masculinity makes men keep quiet about their emotions. Oh, and men, keep quiet about your emotions right now - we don’t care” 😂

like

Current wondering: how many of the above respondents are men, and if anyone has considered that women make most purchasing decisions for the household, and perhaps maybe women love the approach and spot?

likesmartfunny

I am a man. I buy my own razors, despite being married. And I will continue to use my Gillette

like

Seeing a similar arc to Nike. Huge backlash at first now transitioning to positive coverage. It’s getting millions of people talking globally, for a fucking razor ad that’s a win. The most impactful work Gillette has ever done, regardless of how well / not well we feel it was executed

likeuplifting

Love it. It's honestly the only way the brand could go if they want to stay relevant with the cultural shift happening right now.

likefunny

OLD MAN YELLS AT CLOUD

likefunny

Love this message and campaign but they still take part in the Pink Tax..... So it's hard for me to take this as a serious internal movement and actual revolution and more just a flashy topical ad built to drum up good feelings and social conversation.

likesmart

It’s a good point to raise, but it’s not “paying more for perceived value” if the primary difference is gender as expressed through color and packaging; the marketing psychology/angle is then gender norms, not added perceived value. Totally agree with your recommendation to just buy men’s razors (which I personally do). But the fact that the company takes that approach to begin with (and upcharges the historically oppressed sex) is what bothers. And thanks to those of you in this thread who are arguing good points and making me think.

like

A little over produced and felt like they’re trying too hard to be relevant. But good on them for trying, nice twist on their own line too.

like

Yes this

The problem with this ad is that the vast majority of men are decent people and treat women with respect. There are a few bad apples, who I’m happy are finally being dealt with. But to finger wag at an entire sex? It all comes off as fake woke BS. Tell my why your razor is better than Dollar Shave Club, don’t lecture me.

likefunnysmart

‘Vast majority of men are decent people and treat women with respect’ ... are you sure about that?

like

It doesn’t matter if we like or not, the free pr/impressions/awareness is what matters and in that respect they did a good job

like

Gillette have an awareness issue from younger buyers who consider subscription products like Harry’s or Dollar Shave over their Dad’s brand, but I’m not sure going full Pepsi Ad is going to help matters

like

There was a good strategy in here somewhere, but they fumbled the execution and totally blew it with the intended audience. Guessing it’s not gonna sell a lot of razors. Be careful with that brand purpose stuff, guys!

like

@FCB1 @SD1 Only thing as a woman is that Gillette charges more for “women’s” Razors than men’s (it’s literally the same thing), otherwise known as the pink tax and it’s sexist as hell. Dig the new ad but their practices aren’t 100% there yet.

like

Its good

likefunnyhelpful

Awful. I worked on it early. Social justice nonsense written by beta males and dog moms. Boys will be boys. Long live patriarchy. ¡Adios gringos!

likefunnyuplifting

FWIW “dog moms” made me lol

like

@Copywriter 2, I don’t think it’s about which men are “decent” and which men aren’t. It’s about systemic, ingrained notions of masculinity that exist everywhere in our society. Stuff like interrupting women (especially WOCs), expecting women to do most of the housework and not holding men accountable are something even the ‘decent’ men do. I actually liked the ad because it sparks worthwhile conversation, which I think ads are supposed to do.

like

Their biggest challenge in years is direct brands based on price and value. It’s a good strategy to use the muscle they’ve earned for years and in a relevant way

like

Awful. A smarmy lecture with bad casting and terrible performances. The script sucks and the filmmaking looks like stock. You can certainly do something cool with that brief but they whiffed at every turn.

like

💁‍♀️

Post Photo
funnylike

Meh...good concept executed like a pitch video. Too preachy. But good effort.

like

Put this back in the jar please. We don’t need another one.

likefunny

Go outside the comfortable advertising bubble and this doesn’t work. We can’t keep making advertising that works for us and our clients. Maybe try understanding the mood of real people?

like

Maybe the 90% disapproval rating on YouTube?

likefunnysmart

Jeez. What a bunch of negative assholes. Post your latest if it made a statement as this intends to do. I say we congratulate a brand willing to say something beyond “new this or introducing that” because that’s the type of work we all say we strive for but then here we are shutting it down when it’s not perfect in our eyes

like

Simon Cowell isn't allowed to judge singers because he doesn't have a 7 octave range.

like

Additional Posts

Hey Ladies! I am 7 weeks pregnant - I was curious to know when did y’all tell work that you were expecting? When did you tell your own team and when did you tell the client? Thank you :)

like

Would working for a small firm limit exit opps? Slalom sounds sexy, better pay and no travel, but dong small scale work doesn't sound like a resume boost. Thoughts?

like

Anyone take SHRM? How many hours did you study?

like

What would be the best piece of advice you could give to somebody starting in consulting , that you wish you would have known before joining a big 4?

like

In order to pass provisions of next week's immigration bill please call your state's senators and ask them to supports bill clauses on DALCA And greeen card backlog

like

Anyone have any recommendations on cities to temporarily move to while working remote? Living at home and over it and would like to switch up my environment for a month or two.

like

Anyone else just sick of the PowerPoint work we do in consulting? I’m a C at ACN with a top 10 mba and I’m updating PPT contents and formats. No requirements work, no process design, no critical thinking...just updating slides for my team until they say it’s good.

likefunny

How long does it usually take to hear back from Deloitte after your final round of interviews?

like

Anyone else feel odd when separated from their spouse post-pandemic? I have always been wildly independent - solo travel, full life, separate friends - but after being in the same space nonstop during the pandemic, I find it so hard to leave him for work or personal travel. I even miss him after nights out with friends! What is wrong with me? Anyone else?

like

Need help! I am an Enterprise Risk Management expert having a very tough time landing a new gig after getting laid off end of 2020. Previously 5+ years of experience at Big4 Counsulting.

like

Improving and extending your network both internally and with clients is significantly harder over Zoom. For those with established connections this has been a great time to expand market share since the trusted incumbent has an edge.

like

For a flight NAM - Bangkok, what airline is best (Emirates, Qatar, Ethiad) for status match with US airlines (Delta, United, AA)?

like

Has anyone got dinged for title discrepancy when doing a background check? I’m a little nervous because I was hired as a senior project/program manager but the title showing on the employment letter is lead consultant. Is that a big deal?

likefunny

KPMG fish in people&change- what’s the comp range for senior associates in tier 1 city? ty!

like

Hey All, Why are there so many bad reviews on KPMG Global Services, such as not so employee friendly, bad work-life balance, and less pay?

like

Just completed my first myetherwallet.com transaction and participated in my first ICO (ATL/ ATLANT)...i feel invincible!

like

About to receive Google Level 5 and Facebook Level 5 offers - Product Strategy / Biz Strategy - anyone have any insights on what compensation I can target? Thank you.

like

My brother is a college student in Minnesota looking for a summer internship in our field. Is anyone here hiring or know of someone who may be willing to provide that opportunity?

like

Anyone know how product managers are positioned at Apple? I haven’t heard too much about PMs there compared to at other FAANG. Is it “true” product management, agile, or more like project managers?

like

Simple question hopefully.. do you prescribe albuterol or duonebs for stable outpatient covid patients?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

{ "isSet": true, "allowed": true }

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal