{ "media_type": "text", "post_content": "Thoughts on the new Gillette campaign?\n\nhttps://youtu.be/UYaY2Kb_PKI", "post_id": "5c3e15a681af5500130b68be", "reply_count": 305, "vote_count": 28, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }
likeupliftingfunny
Posting as :
works at
You are currently posting as works at
Highlighted IconHIGHLIGHTED

I hate it for the same reason I hate the Pizza Hut “lines” ad and the Kendall Jenner Pepsi ad: i think it’s pandering, manipulative, gross and deeply cynical to hitch your brand to an unrelated social cause just to sell stuff, especially a cause your product doesn’t help solve. When Nike did it, the cause directly related to their athletes, exemplified their “just do it” brand spirit and they supported Kap for two years before publicizing it. It was sincere and earned, not an empty gesture. This just says “toxic masculinity is bad”, which is the ad equivalent of a dude telling you he’s a feminist too to sleep with you, which is toxic. Nakedly using a social cause to sell stuff is as gross and manipulative as the incel edgelords this ad pissed off. People are calling it “brave” because it backfired so wildly, but I guarantee Gillette wouldn’t have touched it if they knew this was possible. Nike knew Kap would be radioactive and still did it. There’s a difference.

likesmart

Help me understand what movement Gillette supported that is equivalent to Dove supporting a "fat acceptance movement"

J U S T A N O T H E R A D . Not even a good one. So, please stop hyping it like it is THE ad. Completely agree that they are obviously trying too hard. I can imagine that strategist out there jerking of on his “masterpiece”. Yes strategist. Coz i don’t see any creative part in it. Do you? For those who have “haters gonna hate” attitude. I‘ve only one thing to say. Either you start using your brain and have an opinion or you can keep liking every piece of **** out there that says “Be like this and don’t be like that”.

like

Thanks for sharing this—can’t believe I missed it when it came out. To the critics’ point, this is a better ad. It feels less rushed and its execution is pretty darn perfect. But it’s also amazing at simply and humanely taking on a zeitgeist topic that is nuanced and difficult. It’s hard enough to talk about Me Too and toxic masculinity. They resist shmaltzy, easy statements. And unfortunately for us, easy statements like “men can be better” are too easy for people to willfully misinterpret or get offended at. I love the reflective position this spot takes. Being a man is hard. Being a woman is hard. Try to be the best you can, though.

like
Recent IconRecent

Good concept, weird execution. A little award-baity for me

likesmarthelpful

Agree.

like

New take: Now that I’ve observed how much this ad is pissing off conservative vipers that I loathe, I have decided I love it. May not sell a lot of razors, but it’s fun to watch these guys lose their shit.

likefunnyuplifting

“Toxic masculinity makes men keep quiet about their emotions. Oh, and men, keep quiet about your emotions right now - we don’t care” 😂

like

Current wondering: how many of the above respondents are men, and if anyone has considered that women make most purchasing decisions for the household, and perhaps maybe women love the approach and spot?

likesmartfunny

I am a man. I buy my own razors, despite being married. And I will continue to use my Gillette

like

Seeing a similar arc to Nike. Huge backlash at first now transitioning to positive coverage. It’s getting millions of people talking globally, for a fucking razor ad that’s a win. The most impactful work Gillette has ever done, regardless of how well / not well we feel it was executed

likeuplifting

Love it. It's honestly the only way the brand could go if they want to stay relevant with the cultural shift happening right now.

likefunny

OLD MAN YELLS AT CLOUD

likefunny

Love this message and campaign but they still take part in the Pink Tax..... So it's hard for me to take this as a serious internal movement and actual revolution and more just a flashy topical ad built to drum up good feelings and social conversation.

likesmart

It’s a good point to raise, but it’s not “paying more for perceived value” if the primary difference is gender as expressed through color and packaging; the marketing psychology/angle is then gender norms, not added perceived value. Totally agree with your recommendation to just buy men’s razors (which I personally do). But the fact that the company takes that approach to begin with (and upcharges the historically oppressed sex) is what bothers. And thanks to those of you in this thread who are arguing good points and making me think.

like

A little over produced and felt like they’re trying too hard to be relevant. But good on them for trying, nice twist on their own line too.

like

Yes this

The problem with this ad is that the vast majority of men are decent people and treat women with respect. There are a few bad apples, who I’m happy are finally being dealt with. But to finger wag at an entire sex? It all comes off as fake woke BS. Tell my why your razor is better than Dollar Shave Club, don’t lecture me.

likefunnysmart

‘Vast majority of men are decent people and treat women with respect’ ... are you sure about that?

like

It doesn’t matter if we like or not, the free pr/impressions/awareness is what matters and in that respect they did a good job

like

Gillette have an awareness issue from younger buyers who consider subscription products like Harry’s or Dollar Shave over their Dad’s brand, but I’m not sure going full Pepsi Ad is going to help matters

like

There was a good strategy in here somewhere, but they fumbled the execution and totally blew it with the intended audience. Guessing it’s not gonna sell a lot of razors. Be careful with that brand purpose stuff, guys!

like

@FCB1 @SD1 Only thing as a woman is that Gillette charges more for “women’s” Razors than men’s (it’s literally the same thing), otherwise known as the pink tax and it’s sexist as hell. Dig the new ad but their practices aren’t 100% there yet.

like

Its good

likefunnyhelpful

Awful. I worked on it early. Social justice nonsense written by beta males and dog moms. Boys will be boys. Long live patriarchy. ¡Adios gringos!

likefunnyuplifting

FWIW “dog moms” made me lol

like

@Copywriter 2, I don’t think it’s about which men are “decent” and which men aren’t. It’s about systemic, ingrained notions of masculinity that exist everywhere in our society. Stuff like interrupting women (especially WOCs), expecting women to do most of the housework and not holding men accountable are something even the ‘decent’ men do. I actually liked the ad because it sparks worthwhile conversation, which I think ads are supposed to do.

like

Their biggest challenge in years is direct brands based on price and value. It’s a good strategy to use the muscle they’ve earned for years and in a relevant way

like

Awful. A smarmy lecture with bad casting and terrible performances. The script sucks and the filmmaking looks like stock. You can certainly do something cool with that brief but they whiffed at every turn.

like

💁‍♀️

Post Photo
funnylike

Meh...good concept executed like a pitch video. Too preachy. But good effort.

like

Put this back in the jar please. We don’t need another one.

likefunny

Go outside the comfortable advertising bubble and this doesn’t work. We can’t keep making advertising that works for us and our clients. Maybe try understanding the mood of real people?

like

Maybe the 90% disapproval rating on YouTube?

likefunnysmart

Jeez. What a bunch of negative assholes. Post your latest if it made a statement as this intends to do. I say we congratulate a brand willing to say something beyond “new this or introducing that” because that’s the type of work we all say we strive for but then here we are shutting it down when it’s not perfect in our eyes

like

Simon Cowell isn't allowed to judge singers because he doesn't have a 7 octave range.

like

Additional Posts

This is a long shot but wondering if anyone has experienced this. I just changed to H1B status last Oct and my bank mailed me recently after tax filing deadline (I have filed tax in time using H&R block) asking me to fill out W9 if I am a resident alien / another form if I am not. This has never happened in previous years. Does it mean I missed a form using H&R block or is it related to the status change…?

like

TCS provides me just Rs 400 as Internet Expense Reimbursement ...No plan is available in such a low cost. They also did not provide a single rupee for broadband setup neither they provided any money as Work From Home Setup.. Can anybody explain how can we reimburse these things.... Those who will say it depends on manager kindly stay away.... I have already told my manager that I won't spend a single rupee from my own pocket and I would stop working...They play so much policy policy game so I...

like

What is working at Citadel like? Talking to a recruiter for an ops role, but she mentioned that the ex-MBB team works as hard as they did in consulting (if not harder). Also see online the Citadel is called “Chicago’s revolving door”? A bad exit for someone wanting a bit more sustainability?

like

Is anyone aware of layoffs already occurring, specifically Riveron?

like

Stuck at the office today, and my partner can't sit still and focus on our project. It's driving me insane, and he keeps wanting to bail, prolonging our work. How do I tell him to chill and work?

like

As an incoming healthcare Provider Operation EA at PwC what can I expect? Background is in operation manager but what are some skill sets I should brush up on? Excel,power bi, ppt, tableau and what else? I have 3 weeks before I start and I want to be ready. Also for traveling, does this position require international travel as well or domestic travel throughout the states. Just out of curiosity. Thanks again you guys!

like

Where do you live, what is your title, what is your salary? Include employer if you want. UX Designer, Toronto. $73k CAD

like

What's a very memorable or engaging networking event you attended? What made it so great (could be something from pre covid times too or from the present new norm if virtual)!

like

As a first-year lateral starting in October, would it be reasonable for me to ask for a full end-of-year bonus instead of pro-rated? Any tips on how to phrase that to recruiting? Thanks!!

like
like

We're going back to hybrid soon and my classroom is so empty, sterile and sad-looking. How can I brighten it up for my students and to lift my own spirits?

like

What is the average salary for DD in NYC?

like

Currently a SC at a big 4, and have an offer to come in as an experienced analyst at Mck, is this a good move? NYC, and salary is slightly lower.

like

Getting recruited for a cloud strategy manager role at Deloitte. Anybody else gone through the interview process with this group recently? Recruiter mentioned roughly 4 interviews but wasn’t sure whether they were all behavioral or there were some case.

like

What are common exists for healthcare strategy folks? Specifically managers - possible to go into corporate dev for a provider?

like

Investment gurus - Appreciate pointers for resources (books, blogs, videos etc.) to read up on investment strategies. Just getting started and could use all the help. 🙏

like

Anyone willing to provide a referral for S& / Accenture / PWC / IQVIA healthcare? TIA!

like

Once, a M friend said "men are stronger than women, I could dominate you right now" and at the moment I didn't know what to say cause he was in fact bigger and stronger than me. But this is something that bothers me still... I think people in general, regardless of gender, have different abilities and it is not a matter of comparing but rather understanding how best to use them, for yourself and for the society. It pisses me off to know ppl can think like this, and he is actually a good friend

like

I’m planning to buy the study materials for the SHRM-CP certificate through Amazon. What are the best ones to obtain?

likehelpful

Anyone flown recently and needed to show proof of a covid test? Flying American to California for the week and need to know if this Chicago order is being enforced

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

{ "isSet": true, "allowed": true }

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal