Thoughts on this?

https://www.instagram.com/p/CP8n-ppo9v1/?utm_medium=copy_link

Is it the end if the John Lewis-esque a&eddb style that's been rinse and repeated for the last 10 years?

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Check out the ‘Brand Consultant’ bit from Bo Burnham’s ‘Inside’ as well for how ridiculous our industry has become.

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I thought this was funny, but then even funnier when I found out who his dad is 👀

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Ah. Makes sense. It’s pretty much a wiedens London ad without the £4 million budget for “craft”.

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I mean every ad on telly does sound like this.

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The amount of rhyming in British advertising was the most surprising thing for me when I started working here. Literally ever other ad on TV. A rhyming VO does not a concept make.

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