{ "media_type": "text", "post_content": "Thoughts on web designers owning UX? In my experience, creatives think they get UX (I think they don’t want anyone telling them how to lay out a page) but they let beauty trump strategy all the time.", "post_id": "5a3f24e006aed900136bdb14", "reply_count": 9, "vote_count": 8, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Thoughts on web designers owning UX? In my experience, creatives think they get UX (I think they don’t want anyone telling them how to lay out a page) but they let beauty trump strategy all the time.

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There are certainly visual designers who nail UX but judging from who I’ve worked with I think it’s pretty rare. Creative = right brain. UX strategy/core user paths/analytics-based decisions = left brain. Interested to hear your experiences.

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This probably varies by shop. I work at a heavy traditional shop and it's a constant fight to even get basic web practices adhered to (don't send me 300 dpi, don't embed text in graphics) much less higher level UX (please, no homepage hero carousels)

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At my company, UX falls under the purview of creative, with heavy reliance on content strategy folks. So, it’s really a dual effort

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This is a dated notion, at least at digital agencies where UX falls under creative and while visual designers may not fully take on the ux they should understand the reasons for the decisions made and influence it. Visual designers and ux designers are all on a scale and nowadays I see many of them somewhere in the middle

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@SAD1 @SDS1 So who do you think should be doing wires, IA, etc? Again, only speaking from my experience and who I’ve worked with, but I feel like content strategists are just copywriters who understand marketing strategy (instead of just being able to put words together well) but they don’t often understand the digital product and digital strategy. IMO there’s a missed step between content strategy (what should exist on the site) and design (how it looks on the site) which should be UX Strategy (how it’s displayed, interacted with, content hierarchy, IA, etc.).

@SDS2 Yikes. Good luck to you.

I’m not sure of the label “web designer” anymore, but ADs are not UX professionals, nor do they profess to be

@OP imo it depends on the size and complexity of the project. A large scale site redesign you would want a digital strategist, a content strategist (if content heavy site vs digital product), a research oriented UX designer and a visual designer (copy and BA as well but were not getting into that now). Smaller projects you can get away with a more analytical visual designer or a product designer and possibly not need the strategists. All very situational of course. And yes, the term “web designer” is a little anachronistic at this point

@SAD1 @Havas1 Agree, that’s not what I call them in real life. But most people here aren’t digital and TBH I didn’t have enough characters to say “Digital folks - thoughts on visual designers...” 😆

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