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Be better tuned to business strategy and enterprise tech? Sure. Be more like Accenture or Deloitte? No way. Their creative game is far from awesome and they prioritize problem discovery (aka billing) over problem solving IMHO.

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Even more relevant:
http://www.forbes.com/sites/keenanbeasley/2016/01/31/how-agencies-are-putting-themselves-out-of-business-and-what-we-should-do-about-it/

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Damn it.. http://adage.com/article/digitalnext/creative-agencies-consultants-2017/307400/

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100% agree. Most of us are already starting to take this approach but given that there's so much information out there and the tools to handle it it's expected that you should be capable handling and acting on that information/data.

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Here's the link: http://adage.com/article/digitalnext/creative-agencies-cons

@huge agree with your points. They always prioritize billing.

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