Tips/suggestions for an account person trying to transition to a social/creative strategy role?

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Does your current company promote internal learning? Float it by your manager and see if they can connect you to someone in the social or creative strategy team and ask them to shadow. You’ll prob have to do it on top of your current workload, but ask to shadow on projects, then take on small tasks in projects to learn the ropes. Eventually ask for an internal move — you may have to take a job title down or two.

Internal moves are a lot easier than convincing another company you can do it without proof of concept.

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