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Paypal vs. Accenture
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Bowl Leader
For starters, Google certifications can get the ball rolling. They're free, and as long as you remember that they're designed to ultimately make Google money, the info is decent. I think they have one or two for programmatic now, too.
After that, you're on your own. This would be where you'd supplement work experience with volunteering or taking on a project, and that's a personal preference thing.
Thank you for your response! I'll definitely check Google certifications out - hopefully that'll be enough to get my foot in the door, and if not, at least I'll get a good refresher and extra knowledge out of it.
Bowl Leader
It likely won't be enough on its own. Google certs are just a jumping off point to allow you to make the argument for taking on something minor. They are not as in depth as hands on experience is, and there is no substitute for that.