To anyone who has made the jump from paid social/search/programmatic to general paid acquisition marketing: How did you do it? I've been looking at paid media managerial roles (no room for growth at current work), but feel like I've pigeonholed myself into paid social.
I know the barebone basics of search and have 0 experience in programmatic, but a lot of managerial roles require some background in all three. Any help would be appreciated!

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For starters, Google certifications can get the ball rolling. They're free, and as long as you remember that they're designed to ultimately make Google money, the info is decent. I think they have one or two for programmatic now, too.

After that, you're on your own. This would be where you'd supplement work experience with volunteering or taking on a project, and that's a personal preference thing.

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Thank you for your response! I'll definitely check Google certifications out - hopefully that'll be enough to get my foot in the door, and if not, at least I'll get a good refresher and extra knowledge out of it.

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It likely won't be enough on its own. Google certs are just a jumping off point to allow you to make the argument for taking on something minor. They are not as in depth as hands on experience is, and there is no substitute for that.

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