Today I noticed that the barcode on a bottle of Sam Adams Cherry Wheat (best beer in the world, fight me) is shaped like a Sam Adams pint glass.

I got super excited until my wife pointed out that it’s pretty common for packaged foods to have fun barcode shapes, and she pulled out a few things (spring mix, yogurt, milk, etc…) to show me. TTTWOOMS.

Is this a new thing? When did brands start doing this? Is it just packaging designers having fun?

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I’ve honestly never noticed a fun barcode shape haha. That’s pretty cool though!

I’ve seen this on these rye bread crisps from Finland I like!

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I've never noticed that myself, but it is a really cool idea. I assume it's just a package designer being annoyed that they have to slap that obtrusive white rectangle on their gorgeous package in the first place. So they can rebel and fiddle with the shape of it, and incorporate some small bit of design into what's required. I always get a kick out of it when I see something that's not at all necessary, but it means somebody cared about it.

I've probably noticed once or twice and didn't think much of it. So, they got me too!

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