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There is a LOT of moving parts on the backend. It's not as simple "plug and play" as you think. ALSO: the majority of traffic teams have more than one account. Often 3-6. You're not the only thing they are working on. Chill. Out. We also need time to QA (double check all our work). Also we sometimes send certain aspects to partners to run certain parts. Also sometimes things arent working right and its taking some troubleshooting. Also we dont ONLY traffic, we sit in on briefs and meetings to consult on tech that will/wont work for campaigns. If you think that trafficking is easy, please do ask to shadow a team for a day or two and see for yourself how detailed, intricate and time consuming it all can be. ππΌππΌππΌ
Oh and also: because account, strat and investment typically have never touched digital, there tends to be a lot of back and forth just setting up a trafficking workbook and getting all elements needed to have tags sent out. We cant send tags if we don't have everything. It's especially frustrating when we send tags to a site and they hit us back with a list of stuff theyre still missing..... yet we have sent them tags for every placement that was given to us. The site then needs to work with strat to add in whatever is missing. So why didn't strat get it right the first time? Why were those placements missing? Just as frustrating on our side FYI.
Why does it take so long to build a media plan???
Phd, also "nonetheless" is one word:)
People, breathe. Nobody works on only one account and/or one project. We're all in the boat, don't you worry. No need to one up each other on who's busier. Just try to collaborate and remember, we're not saving lives. And neither are our clients. It's all BS we're doing, it's fine:) World still spinning tomorrow!:)
YES. Why does it take so long? Why? Whyyyyyy?!
Analyst 1 - I didn't say trafficking was easy. It's a very tedious job that I myself wouldn't like to do. None the less, it seems like traffic teams are more eager to blame media for foreseen problems than to work with media to make sure things get up and running on time. We all have the same end goal and traffic (not media) is the be all and end all of it. It would just be easier to get to that end goal of traffic teams worked with us rather than refusing to understand the process. Also, most media teams are not on only one account.
Traffic NOR media is the be all and end all. Typo, sorry
Sigh. You've gotta be digitally green, but think you're a rockstar in order to ask such a question. π€·ββοΈ
I get the frustration on everyone's end, but a lot of times our teams are handed things with no context or heads up. We've done a lot to try to get looped in as early as possible(like as the Tactical briefing is being created) and that helps a huge amount. But that doesn't happen at a lot of agencies and trafficking teams are often just thought of as the last step. So what someone may see as an obvious foreseeable problem, may be brand new information for our team. I second AAD1 though - collaboration and empathy goes a long way in making it all work smoother.