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Is January generally a slow month for corporate?
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Ads, organic content on Insta (images), loyalty program (emails)
+run specials/ provide discount specific to online ordering, social media endorsement, user friendly website/ platform
In order to increase online ordering, consider the following:
-lowering prices
-shuttering in person dining
-increasing ad spend
-terminating DoorDash, grubhub, etc. relationships
All of the above should increase direct online ordering