Trying to convince a brand to do some good in the world. What are some segments of the population that have been disproportionately affected by COVID? The more specific the better

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Black people, specifically in places like Georgia and Louisiana I believe

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Corporate opportunism is running rampant especially if you’re entering a conversation that has no relevance to your brand. Maybe start with understanding a brands consumers and then investigate how those folks are impacted by covid. Playing pin the tail on the marginalized population will likely come off as far less genuine and therefore less impactful. If the brands audience/consumer base is big enough or mission is defined enough the next steps should hopefully fall in to place for you

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Minorities, front line workers, the unemployed, delivery drivers, food workers and refugees come to mind but looking for examples that aren't so front page headlines. Thanks yall!

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Moms with kids at home. They’re working from home, teaching their kids, keeping a house clean, worrying about the health and safety of the family, cooking more meals at home, etc. NYTimes did a report on how they’re experiencing really high levels of stress on top of trying to help their children cope with all of this. I think they’re highly underappreciated (this coming from a single woman with no children and basically no responsibilities, I wouldn’t be able to do what they do)

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I'm an RN of 7 years, experience as a coordinator, on committees and do all the things. But now I just don't want to go to work anymore. I have anxiety every morning over nothing, just having to go perform my job. I could do my job in my sleep so I'm just lost and confused. My body is clearly sending me messages to leave. But where do I go? I think I need to step out of patient care.

Any WFM nurses out there? Better work-life balance??

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Anyone else seeing a huge failure at the administrative/leadership level at their respective hospitals? And/or a general “slacking off” of Covid precautions, even as cases are spiking again? My hospital is not testing surgical patients before their procedures which seems absurd to me because I think every single patient who is coming in for an elective surgery should be tested!

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Does big 4 drug test? I'm about to join a big 4 firm but I like to use cannabis and want to try lsd soon, would this make them take back the offer or not hire me?

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Did anyone find working from home during the pandemic was extra challenging to stay productive? The lack of routine send my ADHD spiraling

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Any one going through IVF process? Myself and my wife going through a rollercoaster.. just thought to check with any men who are in the process..

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Just started a vet assistant job, I’m so happy!!! What should I be doing to make sure I don’t bring diseases home to my cat?

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Anyone dealing with long-term IT band syndrome? Have tried so many thing to no avail

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For those who have done the Maldives or Bora Bora - what are your thoughts and advice?

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Hi all,
I graduated during Covid with a double major in business administration and business management with a minor in marketing and magically ended up in sales because I needed a job. I’m about to take a data analytics course to make an attempt to break into that field. I’m currently looking for a mentor to help guide me during this time. Also, if anyone is willing to look over my resume and give me tips on how to make it more presentable for recruiters in DA that would be very helpful. Thanks

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What's the best dim sum spot in NYC/Flushing? I miss the cart lady & a couple of places already closed post-Covid :(

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You’re probably just dehydrated...

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How often does everyone go to the dermatologist?I’ve gone every every few years but still can’t get over how how embarrassing it is.

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What are your mantras to avoid temptation? This can be for any field of life - temptation to skip workouts, to indulge in that cake, to give in to a habit you’re trying to quit, etc

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So covid creative is going to be a longtime reality—and ideas how to handle? Seriously struggling with how to refresh concepts given the lengthy news cycle...and people are hungry for more. Right?

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I AM/was a night owl, almost insomniac, bad habits of sleeping 4/5 hours, latest at 3am. But ever since turning 30 during quarantine, I've started to take afternoon naps, and now at 31, my eyes get tired after 11pm. Wth is this?!?! 😵‍💫💀😭 Anyone else too??

(No kids, but had restless nights lately) how would I even survive when I do have kids then... Lol

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My boss started harassing me because he found out I am vaccinated against covid. What does a vaccine have anything to do with marketing?

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33F and over the apps - anyone wanna chat and check out a new restaurant this week?

Bonus points if you’re into fitness/health, dogs, or travel.

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What are the most common side effects you felt / experienced during stims?

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Hello!
I am currently in search for a 100% remote role that matches my skills and experience. Can I please have help with likes so that I can send direct messages?
Thank you all!!

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Any tips for finding a job in a new city? I currently live in San Diego but moving to Boston end of July.

Hiring managers/recruiters: Does my current location on my resume affect the probability of getting an interview? How can I stand out from the local candidate pool?

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Hi All,
I have received a mail from the company mentioned as below
"We are please to extend you the position of XYZ to you at our Bengaluru office ".

In the mail they have attached all docs related to compensation, benefits, new hire docs etc.
But I don't have a document for complete offer letter in one pdf.
When asked they told we can consider this as the offer initiation.
Bit confused and worried, can anyone please suggest something. It will of grt help

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Your billing practices will come full circle.

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What is a digital creative, as opposed to an ordinary creative that works on social channels, OLVs, content, banners, TV etc. Is it a creative that mostly works on websites? Please help me understand what this means.

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What is the difference between a business analyst and a consultant?

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I know some times this job is hard, it’s not all steaks and martinis but that rush when you are at 99.2 percent for the the quarter and that last deal that would push you over the top comes in is exhilarating! Happy end of quarter!

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I’ve always been someone who talks to the person next to me & becomes very close with my team. When it comes to going out of my way to network at an event or cold call managers to partners, befriending people the first day of a job, or socializing at a party where I don’t know anyone except the host, I struggle a lot. I know this hurts me when it comes to consulting (performance wise I always get great reviews, but finding my next project is where I struggle). How can I improve?

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Hi friends,
Currently im having 11.2 pa fixed offer yoe 3.5 as system administrator. Is it good offer or i have to try any other please suggest.

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Ex-New Yorkers who are now living in ATX—how was the transition? Anything you had a harder time with than you thought? Already missing all my favorite restaurants, being able to walk basically anywhere, and as shitty as it could be, public transportation.

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For CA driving license for out of state residents, do I need to give vision, knowledge and vehicle test again?
Recently moved from NY to CA bay area and have NY dl for 5 years.

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Hi Londoners,

Just wondering if you aware of salary bands/what is the expected salary at Accenture Strategy and Consulting (London office) Potential Join at Cusp of Highest Consultant level/early manager promotion within 6 months. Getting varied responses from glassdoor/other people so
any Insights welcome thank you :)

Or If you could suggest a range I should be asking/negotiate

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Bings worthy stuff on Netflix, Apple+, Hulu etc. I’ll start...Glitch (Netflix) and The Outsider (HBO)...any other suggestions

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37/F/ATL - is this thing still on?? Lol

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Does Singapore offer national healthcare services like in Europe? I am an expat and it seems to be that expats can only get business healthcare insurance

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Does LTI pay 100% variable for P4 ?

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Traveling back to the US from Europe. Booked separate tickets/self connecting for the flight home. For reference, Croatia->Denmark ticket 1. Denmark to US ticket 2.
Will I be required to go through passport control and then go back through for re entry to board the second flight?

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To my other Florida resident fishes, be careful! We are all in this together. If anyone needs assistance after the storm, please feel free to reach out.

This sounds silly considering this will be the last place you're going to look, but just know, we are here.

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Additional Posts in Strategy & Planning

Have Creatives ever been happy with a brief in your experience? Or do I just have to deal with too many cooks?

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i was assigned a simple project, which i overthought, which has me really anxious that im not delivering what i was asked, which has me overthinking it more. how do i get out of this anxiety hellscape of overthinking?

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I’m newer to my role and trying to explore my media planning options. In that space I’m primarily familiar with comscore and Kantar. My main goal is better understanding my target audience for my clients. I.e. interests, affinities, networks/tv shows, demo, etc. What product have planners had good experiences with?

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Any senior strategists out there looking for a new role on a great spirits client?

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There are people coming and going everywhere. Lots of options at my level and I’m trying to see what the current status is of the NYC based shops because it’s hard to tell. where do you think the best place for is for strats right now? Culture leadership opportunity to grow, etc?

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Let's do a salary thread for Brand Strategy pros:

Post your - Salary - City - Years of experience - If You've Won Awards.

Fishbowl will circulate the data once we've reached 200 responses, so make sure to share with your coworkers.

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Has anyone in this bowl made the move from PR/Exec Comms to business consulting? (Thinking the move from agency to businesses like McKinsey, Deloitte, BCG: the client side not in-house comms). Would love to know pathways, thoughts and flags!

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Any good tips for an Account person looking to switch over to the strategy side? What kind of things should I put in a portfolio, do I need to go back to school? Or go through something like Miami Ad?

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At what point do you feel it is necessary to trademark a product or new tagline?

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How much are mid-level strategists/account planners making in the Austin, TX area?

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Any good courses that set you up for growth in your strategy career?

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Do you all get stakeholder interview guide approval/feedback from clients?

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I currently work in quantitative research. Lately I’ve been thinking about making a switch to the digital analytics/social media world. But not sure if it’ll be a good fit. Thoughts?

Strategy Directors, Associate Strategy Directors, and Strat Heads — what are you making? And in which markets?

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Can anyone recommend any good resources like classes in NYC on conducting primary research? Quant & qual? It’s sadly been so lacking in many agencies I’ve worked for

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Looking for recommendations to generally upskill my Strategy work (or learn from scratch) — be it courses, classes, books, podcasts, people to follow.

For context, I’m a freelance Social Media Manager/Strategist and I came into Ad world via Startups. Throwing myself into learning on the job with more Strategy gigs - but I still don’t feel like I quite know the lingo or best practices or theories.

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Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

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Can you think of any brands or campaigns that created new words/phrases that entered into our lexicon?