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70 is a marketing Director salary in a smaller city. Entry level in marketing across-the-board is somewhere around 40.
Whatever you decide to ask for, make sure it is worth your time. I see people here saying $40k yearly, in NYC this is... not enough. You don't want to jeopardize your financial stability and mental wellbeing for a job, whether it's your passion or not.
Have you searched on Glassdoor? It will provide some more information, I think. People post their salaries and responsibilities there, and I believe this will allow you to evaluate your options better.
Rising Star
Are you in NYC? If so, it's remotely possible to get $70k as an entry level role with the right company. Outside of NYC (or SF and maybe ATL, CHI, MIA, DC, or BOS), the max an entry level role is going to pay you will be more like $50k-$60k, or less in smaller cities.
I believe it is possible. After all, how far can $70k get you in New York City? I know for a fact it's an extremely busy and expensive place to live in, so I'm sure that if you have the experience and the resume, you will find a good salary.