Trying to show a client that creating a brand campaign with only :15s means a different kind of storytelling.

Want to get them in the mindset by sharing some best in class :15s. I’ve got a few but would love some more examples.

(I’ve spent the last few years doing so many long form plus :06s combos that this ask feels almost quaint!)

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Lots of Geico ads that worked with the YouTube time and space.

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Target has examples of short form TV

Geico

How have I not seen these commercials? My warped sense of humor is in love with them.

Show them the new bronco work by ford and just say, “you don’t have the guts, product or brand to go all in, why don’t you just let me make you some shit and you can go back to collecting a bonus.”

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