{ "media_type": "text", "post_content": "Trying to think of media properties and initiatives to illustrate the brand archetypes of Magician, Outlaw, and Sage (beyond the typically cited CPG brands). For example, Vice media could be seen as Outlaw, Mayo Clinic as Sage... other suggestions?", "post_id": "5ee031abe24fcf001a8efb7c", "reply_count": 7, "vote_count": 1, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning" }

Trying to think of media properties and initiatives to illustrate the brand archetypes of Magician, Outlaw, and Sage (beyond the typically cited CPG brands). For example, Vice media could be seen as Outlaw, Mayo Clinic as Sage... other suggestions?

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Onion jester, guardian is the sage, Disney magician, Amazon Everyman, nat geo explorer, food network lover, pbs kids innocent

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Disney is not a magician brand. Pixar is.

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To be clear this is not the right way to think about media brands. Not. At. All.

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Axios as mentor - here's how to be smart about this topic

Sage brand is Oprah and her media empire. Virgin is outlaw. I would argue Magician could be anything to do with transformation.

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