Trying to transition from hands-on analytics freelance into advising. What service or field would be best to focus on as an advisor to companies within data?

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Data transformation, establishing end to end procedures for how to ingest, store and most importantly act on data. Big topic but very sought after plus you can upsell into implementing what you suggest they build.

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Thank you! Yeah I was thinking that as well. Problem is that I mostly have data analytics/marketer perspective and not so much knowledge on the data engineering side. Any tips?

This is martech/vendor side. DSPs/Adobe even Google/Facebook in some areas Are there platforms you are particularly knowledgeable about ?

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Thank you! Yeah Google and Facebook I know. Good idea. Maybe a collection, transformation and insight generation from that data?

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