{ "media_type": "text", "post_content": "Twitter is 📉. Can we as an industry officially call Twitter dead as an ad platform?", "post_id": "589ccfa68288fe0011ea8159", "reply_count": 14, "vote_count": 11, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Twitter is 📉. Can we as an industry officially call Twitter dead as an ad platform?

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No. Twitter is yuge. Anomaly is being very unfair. No wonder Anomaly is a failing agency. Not good.

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The best things about Twitter are free.

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Twitter is now a customer service platform.

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Does that mean I don't have to crank out 37 CPG product posts every couple months? Has master given Dobby a sock??

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Still lot of organic benefit to Twitter. Look no further than POTUS for that. But yeah honestly I think as an ad targeting or video platform it may be dead.

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What will "president" trump do if twitter dies?

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When it comes to planning for social though, it's pitted normally against fb. FB is 1) more effective 2) more efficient 3) has scale.

There are few instances Twitter is better.

Howeeeever, TW is still better than a lot of other media like display in my opinion.

Both can gobble up money like crazy, it's just I never have the budget for more than 1 usually. Haha

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Twitter is still good for a point of sale action

Def just for the president and customer service. Some news but not advertising.

Well, now we can clearly see how media synergy works: you saw the ad, you went shopping, you saw the brand/products, you jumped on Twitter inquiring about this brsnd/products, got the record and purchased/not purchased depending on that reco

As a medium for content it's an interesting approach from the consumers pov; curated content delivered in real time

I loved Twitter. It's how I got to know a lot of people in this industry. But it's been on a steady decline for the past few years, and Twitter fails to acknowledge it. The overwhelming presence of bots, Trump trolls and customer service complainers ruined it.

Digiday reported today that publishers like Mashable are seeing an upswing in twitter driven video views

That seems crazy to me. I read Twitter everyday. If millions of people are doing that then it has to be a viable ad platform.

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Drink every time a commercial says “uncertain times.”

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