Two choices. Make a lateral move and cut my teeth at one of the most iconic ad agencies in LA or get bumped up to senior at a startup branding shop in the Bay Area?

For context, I’m a midlevel writer in San Diego who’s pretty much on the cusp of a promotion. About 3.5 years of experience.

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Posting as :
works at
You are currently posting as works at

iconic shop for the win

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A lateral move to a better shop is not a lateral move.

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Iconic agency deffo, you might only get a handful of opportunities to work at a place like that. You and your work will be all the better for it

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But equally - be wary of the name on the door

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Big name shop, absolutely. It makes a huge difference early in your career, and you can always switch to a startup shop later

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“Should I water the plant or dump chemicals on it?” Go with the iconic agency. A branding shop is practically a graveyard for a copywriter who wants to make ads.

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Keep working towards being a more respected senior after cutting your teeth at an iconic agency. It’ll be so much better in the long run. Congrats!!!

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Iconic shop. it’s going to be more competitive and you’re going to learn more. Also lateral move from a small shop to an iconic shop is a bit of a step up IMO

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Iconic shop for sure. Will set you up for resume gold forever.

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Can i take your position in SD?

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HAH! If you’re serious, DM me your book and I’ll keep you posted

Also, to date, much of my experience has been digital.

Chiat?

They said iconic

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Who has better accounts?

As far as visibility is concerned, probably the former

Iconic

Iconic shop and ask for a 6-month title review.

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