{ "media_type": "text", "post_content": "Ugh. First okcupid DTF and now hidden valley ranch BFD. Lazy and trying too hard at the same time. And to make it more relatable to suburban dads, they got the kid to say- I’ve got your bfd right here", "post_id": "5b57f9eb7abee300168f45f6", "reply_count": 13, "vote_count": 7, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives" }

Ugh. First okcupid DTF and now hidden valley ranch BFD. Lazy and trying too hard at the same time. And to make it more relatable to suburban dads, they got the kid to say- I’ve got your bfd right here

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I think the dtf campaign is genius but this is pure cringeworthy

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DTF works great for okay Cupid, (and is used in correct context) so not sure what your issue is there, but yes this sucks, and is not the same thing as the okaycupid ads

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Sorry but DTF is brilliant and so well executed. Agree BFD is shit though

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I don’t like DTF, but could easily make a case for it and sell it to a client. This. No

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Ok I’m a 30-something mom of two and I’ve never heard the term BFD. Although it’s not hard to guess the meaning, I wonder how many people who would actually buy this product know what it means?

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If you need to rely on memes and other internet trends and overly used phrases you’re probably not very good. The DTF campaign, while a little smarter than what you shared here, is about 3 years too late in my opinion

likesmart

AD1 - my issue leans more towards hacking vernacular to make a brand seem cool - adulting comes off condescending. Jello used #fml (fun my life). So yes, DTF is a little different. It is what people used the app for, so showing you can have relationships to do more probably made for a good sell in. My issue is more layout and seeing it on billboards. The design makes its impossible to not just see DTF. Further reminding people ok Cupid is still for hookups so stop going to tinder. Don’t try to make it more than that, own it or it’s no better than sneaking a penis into a Disney movie poster

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Creative Strategist 1 - I think it’s more just using the BFD acronym (big fucking deal). Now if they wanted to go the BDE route they’d have to do something like Best Dressing Ever. Oh my god that’s not even a real line and I’m still ashamed.

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Go team DTF!

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Lol please don’t compare them

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Is this BFD campaign inspired by the BDE (big dick energy) NY magazine article?

DTF works so well because it fit the product perfectly. Plus the visual style was awesome. I really liked that work. This is just lazy and grasping at straws

Seriously? You’re comparing apples to turds here

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