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@Copywriter 2 I love scotch. I don’t love the idea that Johnnie Walker thinks putting a lady on the bottle is going to make me buy more scotch. It’s pandering and unnecessary.

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I read it as “wow, so glad me and my woman hands and brain can finally drink scotch.”

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LOL plenty of women drink whisky CW2 and it’s not like they are changing the name of the brand. It’s just a special edition

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Feels very contrived and a little inauthentic. Noble cause though. But again, something fake about it in its intentions. Probably win a lion though.

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^ because the reason it was Johnnie is so entrenched in white male stereotypes. in the face of the current women's movement, it just fits.

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Nah. Pandering.

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Eh, I don't think it's about the business here. It's a brand taking a stand, and not enough of them do it in a way that is not cringey. 'Chicks drink vodka' is one of those terrible stereotypes that most women hate, regardless of whether they drink it themselves. As a woman, I respect the brand for this idea and I'm glad to see it.

Our industry selfishly propagates stereotypes (women with cleaning products, men with alcohol). Enough is enough!

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What's next, Jacqueline Daniels and Gemma Beam?

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Having a mixed reaction . I would have cringed if it was Juan walker or Jamal Walker for black history month. But it seems to work by being gender focused. Can't articulate why

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@OP are you a man? Having trouble believing any self-respecting woman could respond with anything other than an eye roll to this..

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Hey, how about we change Mr. Clean to be Mrs. Clean?

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I might be more in board if they hadn't said they did it because their research showed that "women are intimidated by scotch."

Someone should've taken a Lady Bic and crossed out this one.

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@OP- helping my thoughts, thank you

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Lady Doritos is an example of how not to do feminism in advertising imo.

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Their tag line and entire brand is about progress, so no, this doesn’t feel like pandering nor does it feel inauthentic.

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I can tell you they’ve been working on this for over a year, brand this big takes a lot of selling, a lot of patience.

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This reminds me of the Doritos for women. If im not drinking It, it’s because I don’t like the drink, not because It has a mans name

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Similar to Reba McEntire for KFC.

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At SC1 - Yeah but they did it first!

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@SVP2 - definitely. For some reason KFC's doesn't seem as forced. Maybe because the didn't have any fanfare around due to the women's movement. They just did it

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Please read before posting.
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