Was on a Delta flight and “Runways” played before almost every piece of entertainment. It doesn’t get old. Incredible every time.

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I love that spot. Only shortlist at Cannes. Such bullshit

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Agree. Best part is when the plane takes off at the same time the spot runs. 💙

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Such a beautiful piece of work.

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@GCD I totally agree. This is one of the best spots of the year in a very difficult category on a very real client that actually ran on paid media. Everyone wishes they made it or could make it. It doesn’t require a 2 minute and three second case study to understand. It will still be referenced and imitated years from now. I appreciate a lot of the work at Cannes but most of it is made for self indulgent award show judges. That seems to be getting less important tho

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Totally agree about the beautiful craftsmanship and insightful message of the spot. I feel almost like the video was an example of getting a great piece of work done through the backdoor. “We need an in flight video.” And instead of approaching it as some annoying piece of “content”, the agency turned it into an opportunity to partner with a great director to create something that was touching and aesthetically rewarding.

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@ECD you have got to be kidding me. if that’s not proof that Cannes has lost its way, I don’t know what is. It’s like...the perfect spot. I remember thinking exactly that the first time I saw it. The way everything goes quiet right when the plane lifts off at the moment the spot ends. I mean, come on.

What took top spot?

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