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Was wondering how the media landscape would look like after COVID-19 crisis / lockdown is lifted. Personally, I think digital will be stronger while TV viewership will go back to normal. Any thoughts?

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I think OOH/radio up; experiential non-existent for a while; TV down/back to normal; digital same

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Checkout Thinkbox. They have some great (uk specific) insight on tv viewing habits. I think uk is a very mature market and things will bounce back, but with the world shopping online, you’re right I can see more brands living heavily online for good value, engaging content-led relationships with their punters!!

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