{ "media_type": "text", "post_content": "We are looking to rebrand our Performance Management process to be more modern/less negatively perceived. My Sr. Director wants to get away from having the word “Performance” in the brand. What does your company brand your review process as or what are creative names you’ve heard of?", "post_id": "61097b5b593412002941b209", "reply_count": 4, "vote_count": 2, "bowl_id": "5682e6afd55b9e0f00fce669", "bowl_name": "Human Resources" }

We are looking to rebrand our Performance Management process to be more modern/less negatively perceived. My Sr. Director wants to get away from having the word “Performance” in the brand. What does your company brand your review process as or what are creative names you’ve heard of?

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I’ve lead a project where the system was reviewed and renamed to #iStrive The performance discussions became fondly known as iStrives 😀


If your goal is to take “performance” out, the most common is “talent assessment” but even with a name change, you need to overhaul the system otherwise the rebranding is a joke. Start by figuring out why it’s negatively perceived. I’d recommend a focus group from various teams and levels to get input on what’s a waste of time, and what’s missing. Put your entire current model aside and rebuild it, focusing the “new process” around what develops and rewards desired behaviors and KPIs.


We are in an interesting stage where we don’t have an enterprise process established and want to establish one, but don’t want the branding and connotation of old school PM to be a barrier. We have been doing some interviews and surveys to gather feedback on the process, system, questions, format, etc.

Ours is called SPEED

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