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We know they’re all meh. But rank the big holding companies from best to worst.

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IPG is all good. Most of the networks and agency brands are on an upswing - FCB, Initiative, Jack Morton, Martin, McCann. IPG is happy to let the agency brands maintain some independence. Holding company pitches are more collaborations than forced marriages. Benefits and 401k are fine.

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*Laughs in most

likeuplifting

I personally think Publicis is great (current job for five years), and I’ve worked at Omnicom, IPG, and WPP — don’t really see much of a difference between them all, honestly. I think it’s more about the individual agency within the holding co that matters most.

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IPG Omnicom WPP Publicis MDC

likesmart

It’s pretty close between IPG and Omnicom, but despite being the smallest holding co, theyve done well financially and on the media side. Their creatives agencies are also doing alright. The Martin Agency, Mccann, Huge and some offices of FCB and Deustch are doing well. Yeah, they have some agencies like R/GA and Hill Holliday that are struggling, but it’s not like at WPP or Publicis where almost none of their agencies are doing well. Im no expert on this, but thats how i see it from the outside.

likeuplifting

Totally depends on the standing of your agency w/in the holding co. Best experience for me would probably be omnicom or dentsu. Worst by a mile is wpp. But that’s probably because I’m at Ogilvy 🥲

likeuplifting

Sorry to hear that

I’ve worked for 3 out of the 4 and don’t know any difference

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Same

Publicis had the best benefits for me 😰

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Can they all be Worst?

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IPG is great. Publicis sucks. That’s all I know.

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Aside from agency brand names and quality of work, how do they differ? Does IPG have better benefits or something?

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As a former IPG who's about to go to a Publicis agency, I'm scared.

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Worked for both. I wouldn’t say there was a noticeable difference. Publicis had slightly better benefits and PTO, but that’s agency-dependent.

So much depends on the agency, and how much the holding company pulls their strings. I've worked FT at agencies under IPG, WPP, and Publicis and for me, the worst was WPP by almost every measure (but it could have been the agency). From What I've Seen: IPG seems to let agencies do their thing (if they're not bleeding money). Publicis will get in there (even if they're not bleeding money) WPP makes everything that has anything to do with your job harder by making it profitable first.

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I've only worked at two but here my list: 1. IPG 4. Publicis

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Someone from the marketing arm calling something publicis did a failure is....hilarious.

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