We should all just make our tv spots hi res product shots with trappy beats and glitchy editing and call it a day

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Sometimes I see entire commercial breaks where every single spot is so poorly and cheaply produced (one location, just the backs of actors' heads, stock music) that I think it must be obvious to regular people too. Then I think "those people all skipped over these on their phone 28 seconds ago."

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I much prefer the mindless high energy montage with techno pop track.

Kinda what I am seeing a lot of now. Uninspired boring and generic

@bbdo 1, sometimes I think that, then I remember virtually all of the people skipped over all of the ads on their phone, regardless of production quality, every time.

Or just make a target ad

like those new axe ads that are more like high-res GIFs with placeholder VO lol

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