We talk "integration" all the time but nobody seems to know how to do it. Anybody feel like they're doing it well?

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I is confused... Integration of what / which one of all the integrations that nobody knows how to do are you referring to?

Integration like integrating disciplines - social, media and creative mainly.

Hmm... Social is a type of media, which is about channels. My problem integrating the creative process with media has always been clients not knowing the media budget and thus us not knowing the media plan months in advance of starting the creative process so you have no idea what to make and how to make it for different media under the same campaign umbrella. Then media folks get annoyed the creative assets are not there for the media they want to run and we're annoyed we never knew what the media were... So 0 integration...

Just make creative stuff people like and don't worry if you call it integrated or digital or 360... sorry I got bored listing those words.

Small firms. There's too many silos and "specialists" in big agencies.

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