👩‍🏫 We talk often about bad briefs. But what have been your best briefing experiences? Hearing Strat talk through mostly visual slides? Being allowed to read the brief for 10mins before discussing?

like
Posting as :
works at
You are currently posting as works at

that’s just presentation. the best brief is simple, and uncovers an interesting insight about the audience(s) we’re creating for, that we can build off of.

like

It simply and clearly articulates the problem you are being tasked to solve. And the problem can’t be something like “our website looks bad.”

like

I always appreciated a one slide or sheet that gives me all the high level info before heading to the meeting. Usually attached to the email invite a day or two before to save time.

That way we can really focus on the goal of the meeting instead of trying to catch everyone up to speed.

If people fail to do that and try to derail your focus, tell them to reference the high level sheet while you roll out the rest of your presentation.

likehelpful

The best briefs are out of the office. Hopefully in the environment where the product/service is used. No slides. Just a single piece of paper with the most necessary info on it. (Everyone can debate what that is.) It's a conversation, while possibly observing probable customers. And it's a conscientious event. This is the beginning of a project that has the potential of greatness.

likehelpful

I try to figure out the learning styles of the folks I/my team will be briefing. If they’re visual learners, I’ve found they can absorb and react quickly to visually-focused slides with solid storytelling. The auditory learners, I’ve found, usually need a bit more time to digest, so I’ll bring up key bits and pieces over a day or so before the briefing. Or, if that’s not possible, I’ll follow up with them after and talk it through. Haven’t figured out what to do with the kinesthetic learners yet...

like

See my reply below, Seth. And I had to Google what a 'kinesthetic learner' is.

If you’re inspired to want to work on it, and you have a clear understanding of the deliverable, then it was a good brief. Format doesn’t matter.

like

Best briefings I’ve been involved with ended simple, but told a compelling story about the situation that explained why that simple conclusion was the right one, taking time to examine other paths and reasons for discarding them. Really helps creatives embrace the parameters.

like

Could you share a concrete example? This sounds great.

A very specific target. Insight. An inspirational proposition. And an actual goal.

like

Simple. Simple. Simple. Simple. Always best.

like

1 insight. 1 promise. 1 deliverable.

like

And that was presented to you by the team reading a piece of paper together?

No metaphors or clever turns of phrase in the strategy/single-minded idea. Make that language as clear and as simple as possible so we have room to play.

like

Both

like

The Best briefs set the tone for the assignment: make it fun, make it interesting, make it engaging.

Best briefs are usually ones that are more specific and focused on one singular thing. What has worked in the past is using a public figure as the muse for the target.

Clarity about “the one thing”... it rarely happens

Just saw it again. Holy shit it's awful. Like, one of the most annoying spots on TV awful.

Related Posts

Company culture is awesome loving but manager attitude is careless and micro management.

like

What do you do when trying to move up in the State government of Georgia? I've been working for the state since 06/2017 and wanted to know if anyone has an success in getting promotions/better paying jobs within the State Government?

like

When is the salary and salary slips released ?

Is it better to start as a junior at a great shop or work your way up through other agencies and eventually get to senior at a great shop?

like

Manager level 1 at EY - NYC location. Analytics practice. Average salary?

like

New York looks very beautiful after you are high! 😂

likefunnyupliftingsmart

Would you quit MBB for FAANG PM? In North America.

like

I saw a great thread online about a Black physician who saved the day when a patient came in for an urgent MRI, but had metal pins in her wig so none of the white nurses or doctors could get it off. Black Physician rushed in with some alcohol and got it off in no time. We are crucial to the healthcare field for so many reasons, remember that!

like

Virtusa they said me I have cleared my interview and ask me to send bgv docs and all but after sending no responds from HR waitting fo my offer since 1 month they said they are taking for a new project ! Will i really get my offer letter !?

like

Has anyone been contacted about a creative role at Kraken? I interviewed there and then they mined my LinkedIn contacts and began offering to interview people I knew for the same job. Shady AF.

Looking for practices in Oklahoma and Arkansas to possibly purchase.

Grilled chicken with bell peperrs from our garden. The dipping sauce was spicy calamasi citrus. Baked beans on the side (missed the pic).

Post Photo
like

Anyone working in MongoDb? I need your help here.

like

Just found out i did not pass the bar..any suggestions on how to muster up the confidence to take it again especially while now being full time and I have 2 kids.

like

Hello fishes, Need suggestions to choose based on wlb and job security. Experience on java, spring boot and microservices with 4.3 years Offers in hand
Wipro - 16.5 lpa ( 15 fixed and 1.5 variable)

Optum -17.9 lpa(15 fixed and 2.9 variable

Tek systems - 16 lpa fixed

Tech Mahindra -16 lpa(14 fixed and 2 variable)


Suggest me which one is best to join in terms of wlb Tech Mahindra Optum Optum TEKsystems Wipro

like

Someone take me to lunch in the NY office tomorrow. Analyst here 🙇🏻

I have a senior director who needs a PIP. Plan was to meet w him today to start phase I (formal Learning Plan). Got a Teams msg middle of the night that he's in ER w gma. Ordinarily, I'd wait a few days at least, but the performance issues are real, have been going on (despite feedback and support) for months, and impact rest of team. He has issues w health, family, etc. at least monthly. I've worked hard to build a warm, supportive team and struggling now. Would appreciate ideas!

like

Google Sheets vs Excel - pros? cons? differences?

likefunnysmarthelpful

I am a 30yr old with a masters in finance and bachelor in Econ but I feel like I am not doing what I can to continue my education. I barely read but know I need to. Any page turning book recs that can get me start reading more?

Hello Everyone,

I recently got interviewed for the Business acumen team(PWC AC Kolkata) and done with all 3 rounds. My interview went well but they haven't got back to me since last 3-4 weeks. HR told me that they are yet to get a feedback and suggesting to wait. Anyone else facing the same?

like

Additional Posts in Advertising

Serious question:
Just got laid off and am getting a generous severance package. If I accept any kind of work - be it freelance or full time - will that nullify my severance. Or is that severance pay guaranteed until it runs out?

like

What background do you need to become a creative strategist? Or is it just a BS title like every other strategist/planner title out there? I like the sound of that BS better than what I've got now...

like

What does a Culture department do on a daily basis?

likefunny

What companies have in-house agencies?
I know of Netflix, Verizon, Casper and Intel. But can anyone help me out with some other good examples?

like

After 3 months, internship was extended to 6. Now I'm told everyone has loved working with me but they're not hiring me based on lack of need for another cw. Things HAVE been slow last few weeks.

like

Name a dating app just for people in advertising.

like

How does one make the jump to client side? Any tips or advice? I tried recruiters but not getting responses unless they have another agency role..

like

Why are you worried about the fate of agencies if you can just pack up and work for a brand? Agencies may be on the chopping block, but WE aren’t. Right?

like

What is the most utilized software that project managers use? I learned MS project via Lynda, but I want to expand my knowledge. Making a switch to Project Management in 2017.

like

Got laid off a week ago and have been slow to get back on the hunt. I feel so demoralized and depressed. This is the worst season to be unemployed. I can’t seem to get a fire in myself again

like

Read somewhere today that Apple almost exclusively do print, OOH and broadcast - and nothing else. No gimmicky crap, just simple ideas, executed flawlessly. So refreshing. ❤️🍏

like

Which agencies have sabbatical programs for years of service?

like

Starting my Sprinternship on Monday. Any advice?

like

Got laid off. Got a new offer two weeks later. It’s not remotely what I see myself doing for long. but the team leader is great. I’m in early stages with my dream companies. Not sure what to do.

like

Any advice on how to handle an ECD who has turned your idea into something that’s been done thousands of times. About to go into production on something I’m quite sure could be a turkey.

like

So after extensive research, and taking up 2 hours of your time, we found that millennials enjoy things like Facebook and Instagram.

likefunnysmart

I've been working in my role for 4 months straight out of uni. My pay is low and my work is easy. how long before I should look for a new job?

like

Anybody got any variation of the phrase “spread like wildfire”. I’m just trying to pop it in a script for the lols

like

working from home? say Aye!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal