🐠Copywriters🐠

Weird question, but how do you guys pitch music related ideas (silly Jingles, parody songs for radio, etc?) I'm personally not musically gifted but am curious about how it's done.

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In my experience I’ve only pitched parody songs or single jingles if I’ve actually written them as proof that they were fun/funny. I’ve even sang outloud in an exec meeting to our C-Suite. Note - I’m extremely shy and introverted so it was nerve wracking but it was even more impressive to them. On a couple of occasions the agency has paid to then take my lyrics to a music house (either for a fee or calling in a favor) to get someone to record it and lay down a track to use in a rip video or insert into a deck. That’s just my experience. I don’t have any music experience either so Im not sure how figuring out instrumental stuff works. 🙋‍♀️So, following along to see what others have to say about their experience!

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I’ve pitched songs and raps for spots but nothing’s gone through. But if you write either one, you gotta go all out when you pitch it. They’ll either love it or hate it, but put on a show.

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Find a colleague who knows how to sing and have them record it. Makes your work shine and gives them a chance to shine in a new way too. Even better if you know someone who can mix a quick audio with a simple background track too. (Note: I used to work at an agency that specialized in Broadway shows and this was how it was done when we successfully pitched my parody lyrics to ABBA for a Mamma Mia campaign.)

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