Weird question, but how other creatives sell spots without any dialogue? Like the Apple "Welcome Home" ad. How does something that conceptual and abstract get bought by client?

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So, we want to give Spike Jonze 8 million dollars and see what happens.

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Pretty pictures.

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You tell a story.

Pictogram

It’s a very strategic piece of work to introduce a new product. “Music transforms your home” that’s the idea. Then you go bananas on how you could express that idea, “Welcome Home” wraps it at the end. It’s completely buyable. But only sophisticated marketeers are able to make this style of work. Well that’s apple.

Easiest way is to win an Oscar first

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The awards:

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